13 websites for the 600 Group!

The 600 Group comprises 13 engineering-related companies: the Group HQ (Investor Portal), six machine tool or laser marking machinery manufacturing companies and six distributors covering the UK, Europe, North America, Australia and South Africa.

The existing range of websites is to be re-designed and re-developed by Oxygen to: harmonise the use of the 600 Group brand, ensure data needed throughout the Group's websites has to be entered just once, create a means of identifying any one of a very diverse range of products using a single set of parameters and ensure every site exploits the cross selling opportunities available.

A single, multi-entry point Content Management System (CMS) is being developed by Oxygen's team and this also enables an agreed Search Engine Optimisation (SEO) policy to be implemented.

The web design and development work has been specified based on many months of detailed research into how the Group's websites currently present their products and services. In addition, valuable information was provided by logging (for almost twelve months) how visitors navigated through the products and services sections of the Oxygen-developed Electrox site.

Finally, centralised hosting will ensure infrastructure costs are reduced.