Asda

This video was produced for a big US event at which the successful collaboration between two software/systems suppliers - Isotrak and Manhattan - was explained.

Huge UK Wal-Mart company ASDA has commissioned their expertise to support a very focused drive for increased efficiency - in planning deliveries, avoiding 'empty running' of vehicles, managing driving styles to increase MPG and reduce un-needed stops. Even in a short time, the savings in delivery miles, fuel costs and CO2 emissions has been remarkable.

The project had a very short timescale (a matter of a few weeks!) available for research, recces, writing the script, shooting, creating animation, editing, composing the supportive music, recording the voice over, dubbing sound and delivering DVDs and web-friendly files. Completed on time and in budget with our favourite partner company, Logicom.