Invest Milton Keynes
Invest Milton Keynes was among the first of the inward investment websites in the UK and is promoted worldwide as the prime online source of information for potential incomers and relocaters.
The objective was to undertake a physical redesign of the site based on hard visitor data and implement a radical rethink of the site's underlying data organisation. Client-side content management was also extended to give HCA staff more day-to-day control over fast-changing information.
The result has been a significant increase in visitor numbers, far better search engine rankings and an all-round improvement in effectiveness.