NEB newsletter preparation

New England BioLabs (NEB) had been producing quarterly newsletters for their subscribers over many years - both printed and downloadable. And in that time, the newsletters grew from a single A4 sheet to a multi page mini magazine.

Having already developed the UK NEB website, Oxygen was charged with developing the newsletter format - taking it from nondescript to 'stand-out-from-the- crowd', introducing powerful editorial imagery and increasing product enquiries and sales.

Over 4 issues the style guide was developed, enabling NEB to take full control within an established framework.